Our Vision

High Performance
Skincare Solutions

At the highest value in the market.

MEET THE CO-FOUNDERS

Jen Shane & Alisa Metzger

MEET THE CO-FOUNDERS

INNBEAUTY Project was born from our beauty industry experience and a gap in the market - high-performance, high-value products with clinically proven results.

When we couldn’t find them, we made them. Because you shouldn’t have to choose between quality, efficacy, and price.

The right product doesn’t just change your routine - it changes your life.

Founders

Approach to formulation

Our signature formulation process

We innovate without compromise - if we can’t create a product that outperforms in efficacy, quality, and price, we don’t make it. Beyond the hype of single ingredients, our formulas combine clinically proven actives to deliver powerful, holistic skincare solutions.

  • Hypoallergenic
  • Non-Comedogenic
  • Fragrance Free
  • Vegan & Cruelty Free
  • Dermatologist

The Proof is in the Results

The Proof is in the Results

We invest $100K+ in third-party clinical testing for every final formula - far exceeding industry standards - to ensure our products deliver unmatched performance.

Unlike brands that rely on raw ingredient testing, we test our complete formulations on real people, proving that every ingredient works together for visible results.

Using clinical machine analysis and expert grading, we measure real improvements on the skin. We also prioritize diverse before-and-after images to showcase genuine, proven results.

Values & Business Model

Where innovation meets value

We invest $100K+ in third-party clinical testing for every final formula - far exceeding industry standards - to ensure our products deliver unmatched performance.

Unlike brands that rely on raw ingredient testing, we test our complete formulations on real people, proving that every ingredient works together for visible results.

Using clinical machine analysis and expert grading, we measure real improvements on the skin. We also prioritize diverse before-and-after images to showcase genuine, proven results.