Meet the Co-Founders
Jen Shane & Alisa Metzger
INNBEAUTY Project was born from our beauty industry experience and a gap in the market - high-performance, high-value products with clinically proven results.
When we couldn’t find them, we made them. Because you shouldn’t have to choose between quality, efficacy, and price.
The right product doesn’t just change your routine - it changes your life.
- Hypoallergenic
- Non-Comedogenic
- Fragrance Free
- Vegan & Cruelty Free
- Dermatologist-Tested
The Proof is in the Results
We invest $100K+ in third-party clinical testing for every final formula - far exceeding industry standards - to ensure our products deliver unmatched performance.
Unlike brands that rely on raw ingredient testing, we test our complete formulations on real people, proving that every ingredient works together for visible results.
Using clinical machine analysis and expert grading, we measure real improvements on the skin. We also prioritize diverse before-and-after images to showcase genuine, proven results.
Where innovation meets value
Values & Business Model
Where innovation meets value
Values & Business Model
People often ask how we offer high-performance skincare at a fraction of the price of clinical brands - while delivering even better results. The answer? We do things differently.
We cut out the middleman, source clinically proven ingredients ourselves, and eliminate unnecessary markups. Instead of inflating costs, we pass the savings on to you.
That’s why Extreme Cream is $48, while similar products cost $200+. We believe skincare should be effective, accessible, and fairly priced - and we’re here to change the industry for good.
Engineered with Purpose: Refill, Reuse, Save.
At INNBEAUTY, our packaging is intentionally engineered to perform and look good. Our refill system exists for the smart, discerning customer who values performance, design and long-term savings.
The formula stays the same. The price gets better.
Every refill delivers the same size and fill weight as the original glass bottle – which is made to keep, not toss.
From best-selling to award-winning formulas, your entire routine is designed to be restocked with purpose.
