- Help maintain skin's hydration
- Boost resilience & luminosity
This is my favorite face
"This is my favorite face wash by far. It doesn’t strip the skin but makes it so clean and just feels way better on my skin than other ones"
Effectively removes waterproof makeup, sunscreen, & impurities
Gently cleanses & refreshes without stripping or drying out the skin
Nourishes & supports the skin’s natural barrier for healthy-looking skin
Opthalmologist tested safe for eye makeup removal & contact lens wearers
Free standard shipping limited time only!
Ceramides: Clinically proven to nourish skin and strengthen the skin barrier

Yes! Keep It Clean effectively removes waterproof makeup, including stubborn eye makeup.
No! Keep It Clean is a hydrating cleanser that refreshes the skin without stripping or leaving it feeling tight and dry.
Keep It Clean is a non-irritating, fragrance-free formula that’s ophthalmologist and dermatologist-tested. It’s safe for eye makeup removal and suitable for contact lens wearers.
Keep It Clean removes waterproof makeup, SPF, and impurities effectively, so double cleansing isn’t necessary. However, if you prefer to double cleanse, we recommend using an oil-based balm cleanser as the first step, followed by Keep It Clean as your water-based cleanser.
iNNBEAUTYProject.com and Sephora
Overall rating: 4.801587 / 5 from 504 reviews.
Keep It Clean is a hydrating gel cleanser praised for its ability to remove makeup and impurities without over-drying the skin. Customers appreciate its gentle, effective cleansing, creamy texture, and how it leaves the skin feeling clean, soft, and refreshed. The product is also noted for its pH balance and vegan, cruelty-free formulation.
Review topics: ["feels","skin","face","cleanser","texture","looks","fragrance","makeup","packaging","consistency","ingredients","scent","eyes","pores","bottle","removes","amount","formula","irritation","wash","oil","size","glow","lather","improvement","results","pump","foam","use","water"].
"This is my favorite face wash by far. It doesn’t strip the skin but makes it so clean and just feels way better on my skin than other ones"
"I received a bottle of this thru tipsy, first time I ever used a product every day. Had to find this again. And purchase!"
"I love that I can use this product as a makeup remover for step one, and cleanser for step two. There is A LOT in the bottle, and the price is extremely reasonable. This is an extremely economical way to remove makeup and cleanse with one convenient product. It leaves my skin feeling moisturized and clean, not stripped. I love it!"
"I use this daily and I love the consistency!"
"Gentle but effective"
"I don't normally care or get excited about a cleanser. I received this in the mystery bag and probably would never have purchased this on its own. I was pleasantly surprised. It does a great job cleansing and seems gentle to me. I can use it around my eyes and I have never had an issue with it causing irritation. I left it on one evening when I took a bath and it was not drying at all. I would absolutely purchase this again!"
"I am a daily makeup wearer and I have pretty oily skin, so I am the type of woman who cannot wait to get home and wash my face at the end of the day! This face wash is super effective on makeup removal and you only have to use a small amount. The trick is to follow the instructions on the bottle- for makeup removal apply directly to a dry face and work into a lather, then rinse! It leaves my face feeling fresh, clean and glowing! I use so many Innbeauty products, but this one is definitely one of my favorites (I even keep a backup one so I never run out!)"
"Love it"
"This is my holy grail cleanser. It removes makeup and spf and leaves your skin feeling clean and not stripped. I have super dry skin and this is the best. A little goes a long way."
"I love this cleaner because it is so safe to use on your eyes. Feeling clean!!"